Variable Data
Effective mailings must capture the attention of the recipient – and the more personal you can make them, the better. To create a meaningful connection with the recipient you must take advantage of whatever personal information you have about that person or organization, and find a way to utilize that information in your mailing. Bell and Howell is an ideal partner for this effort.
Personalization for maximum results
Variable-data printing (VDP) software simplifies the creation of on-demand, customized printing of anything from direct mailpieces to invoices. Using customized mailings to personalize your communications with customers and prospects can have a significant impact on the success of your business. How significant? The statistics speak for themselves. Personalization has been shown to yield:
- 34% increase in response rates
- 25% increase in order value
- 48% increase in customer retention
- 35% increase in response time
- 32% increase in revenue
PlanetPress®
A powerful suite of VDP solutions that allows you to produce high-caliber, customized communications, with the ability to import designs and information from existing documents or create them from scratch. The included integration tool allows PlanetPress to work with BCC Mail Manager to produce sorted, standardized lists and print postage statements.
NewLeaf
Create personalized communications using the broad array of design tools available in NewLeaf, a comprehensive VDP solution. The intuitive Windows application includes easy-to-use design tools, chart-building capabilities and much more.