Variable Data
Effective mailings must capture the attention of the recipient β and the more personal you can make them, the better. To create a meaningful connection with the recipient you must take advantage of whatever personal information you have about that person or organization, and find a way to utilize that information in your mailing. BCC is an ideal partner for this effort.
NewLeaf
Designed specifically for highly personalized mailings, NewLeaf offers exceptional ease-of-use, powerful conditional processing, and targeted mailing features to help you get the job done. Using this stand-alone Variable-Data Production (VDP) software β developed by PrintSoft and offered through a partnership with BCC β itβs simple to create persuasive, visually dynamic mailpieces that incorporate elements from your existing client and prospect databases.
NewLeaf enables you to create an effective personalized layout, incorporate conditional logic to drive variable image and text content, and add information-based graphics such as charts and graphs. Specialized mailing features for proper address formatting and barcoding speed mail preparation, and e-mail and fax features support alternate or multi-channel delivery.