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FOR IMMEDIATE RELEASE
Contact: Erich Van Dussen

 

BCC Software Announces PEAK Webinar Series,

Co-Hosted by Chris Lien and an Array of Postal Experts

Series kicks off in February with two-part series on Intelligent Mail Barcode

Rochester, NY — BCC Software, a BÖWE BELL + HOWELL company and a leading developer of high-performance solutions for professional mailers, will launch a new series of informational Webinars beginning in February 2008. The series, collectively known as Postal Education and Knowledge (PEAK), will be hosted by BCC Executive Vice President Chris Lien and co-hosted by many well-known and recognized mailing industry experts.

“The rapid succession of change in this industry is simply unprecedented. Mailers need to stay informed if they are going to transform today’s challenges into tomorrow’s opportunities,” Lien said. “The PEAK series is designed to probe the most vital and complex issues facing mailers today, in a format offering maximum candor and convenience. We’re looking forward to giving attendees the tools they need to become better and more profitable mailers.”

The PEAK series will kick off with a two-part program on the United States Postal Service® (USPS®) Intelligent Mail® barcode:

  • Getting Intelligent about Intelligent Mail Barcodes (February 21, 1:30-3:00 p.m. EST): Chris Lien and USPS Marketing Technology & Channel Management Manager Pritha Mehra will probe the origins and impact of the next big postal innovation. This PEAK event will cover the following IMB-related topics:
    • How the Intelligent Mail® barcode will replace POSTNET™ and PLANET® codes
    • Different types of IMB levels, and what will be required in order to retain automation discounts beginning in January 2009
    • How IMB can improve your mailings’ visibility now as they travel through the mailstream
    • How to tap into a vast number of services through IMB to enhance address quality and improve customer response rates
    • The Mailer ID: what it is, how to get one, and when to use it
  • IMB: Hitting the Ground Running (March 20, 1:30-3:00 p.m. EST): In this session Chris Lien and Margaret Choiniere, USPS Operations Research Analyst, will reveal the crucial operational steps necessary to ensure proper IMB use in mailing jobs. Topics covered will include:
    • How the “nuts and bolts” of IMB data fit together in one comprehensive barcode
    • Various types of IMB services offered, and how their proper use can boost your business
    • Steps you can take to ensure IMB uniqueness for 45 days as part of the Full Service option
    • Reliable methodologies for ensuring quality barcodes that can be read and leveraged for automation discounts
    • Future IMB ideas that extend into the next decade

Future PEAK sessions will be scheduled every one to two months apart (likely 2008 topics will also include Move Update Compliance, PostalOne!™ and Electronic Documentation, Mailpiece Design, and the Postal Accountability and Enhancement Act), and co-hosted by Lien and a postal expert whose specialty coincides with the topic. Each Webinar will last between 60 and 90 minutes, and will include live Q-and-A time between attendees and hosts.

Pricing for the PEAK series will be $199 per Webinar, or $149 for current BCC customers. A recorded version of each session will be included in the live-session registration price, or available for non-attendees after each session at a reduced rate for a single viewing. For registration and program details, visit www.PEAKwebinars.com.