FOR IMMEDIATE RELEASE
Contact: Erich Van Dussen
BCC Software Releases Informative Data Services Guide
The free publication offers a briefing on the importance of list-enhancing services, and how they can benefit all classes
of mail
Rochester, NY — BCC Software Inc, having recently produced a BCC Data Services Guide for
exclusive use by BCC customers, will now make copies of the informative Guide available to all professional mailers, free of
charge.
The 20-page Guide offers a “tour” of the current Move Update landscape, which has seen extensive changes in
recent years as the United States Postal Service (USPS) has struggled to reduce the costly industry-wide problem of
Undeliverable As Addressed (UAA) mailpieces. The USPS currently enforces a Move Update requirement on First-Class Mail (TM),
but the full spectrum of list-enhancement services covered in the Guide — USPS NCOALink (TM), Delivery Sequence File
Second Generation, Suppression Services and more — can greatly improve deliverability and improve efficiency and
economy for all classes of mail.
Included in the Guide are brief descriptions of the services, plus ROI examples that illustrate the potential impact they
can have on a given mailing.
The services covered in the Guide are limited to those offered by BCC Software, “but that’s hardly limiting,
considering BCC offers the full range of significant services currently used in the mailing industry for list hygiene and
targeting,” according to Mark Higgins, BCC Data Services Manager.
“Our primary goal for this Guide was to educate BCC customers about the essential nature of these services,”
Higgins added. “Still, everything it covers — from the industry overview and the service descriptions, to the
FAQs and debunking of common misconceptions — is equally useful to all mailers, regardless of what service provider
they’re currently working with.”
“We believe the BCC Data Services Guide is another way to help educate mailing industry professionals,” said
Ted Seward, BCC’s Vice President of Marketing. “There are clear benefits to using these services that ultimately
lead to improvement in you and your customers’ bottom line. We encourage everyone to request a guide, regardless of
whether you are a BCC customer. There are educational tables that illustrate the effectiveness of services like NCOALink and
suppression that can prove useful.”
Hard copy and electronic versions of the BCC Data Services Guide are available without cost or obligation. To request a
copy, visit http://www.bccsoftware.com/promos/dataservices/;
if you have specific questions about BCC Data Services, call (800) 337-0372.
About BCC Software
For more than 25 years BCC Software Inc has offered high-performance software and solutions for professional mailers. The
company is committed to providing clients with the highest level of customer service and technology training. Current BCC
Software clients include such well know names as Harvard University, Columbia University, The Miami Herald, Anheuser-Busch
Company, Inc., American Civil Liberties Union, R.R. Donnelly, K/P Corporation and The US House of Representatives.
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