FOR IMMEDIATE RELEASE
Contact: Erich Van Dussen
BCC Software Offers Enhanced Merge/Purge as a Premium
Option for Flagship Product Mail Manager 2010
New Cost-Effective Option Delivers Powerful
List-Management Capabilities to Professional
Mailers
Rochester, NY—BCC Software, the leading
developer of high performance software and solutions
for professional mailers, announces the addition
of Enhanced Merge/Purge for its flagship product,
Mail Manager 2010TM. Using Enhanced Merge/Purge— available
as a premium Mail Manager 2010 option — mailers
can easily cross check, merge, update, and suppress
information from a number of lists into a single
clean list.
By allowing users to establish their own criteria
used to match names between lists, the Enhanced
Merge/Purge option delivers maximum flexibility
in determining whether and to what extent matches
occur. Then, using a unique scoring process, Enhanced
Merge/Purge automatically returns any records that
match as determined by a unique “match code.”
“Enhanced Merge/Purge presents users with
a single list for mailing, which is rare and invaluable
in today’s mailing world,” says BCC
President and Chief Executive Officer K. Jon Runstrom. "We're
thrilled to provide our customers with this reasonably
priced, comprehensive mailing bundle."
By utilizing a variety of techniques including
phonetic logic Soundex and pattern algorithms,
Enhanced Merge/Purge can match a wide variety of
data, not just names and addresses. Additionally,
the new option can accommodate single file, multiple
file and suppression file comparisons.
Pricing
BCC’s Enhanced Merge/Purge option is $1,500,
with special discounts available to existing Mail
Manager 2010 users until July 31, 2004.
About BCC Software
For more than 25 years BCC Software Inc has offered
high-performance software and solutions for professional
mailers. The company is committed to providing
clients with the highest level of customer service
and technology training. Current BCC Software
clients include such well know names as Harvard
University, Columbia University, The Miami Herald,
Anheuser-Busch Company, Inc., American Civil
Liberties Union, R.R. Donnelly, K/P Corporation
and The US House of Representatives.
For more information on this address cleansing option, call (800) 453-3130.
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